Zhengzhou Bosch — Doubling CS Store Efficiency with Omnichannel New Retail
The traditional store operation model is no longer sustainable; the termination of national subsidies has led to declining sales. Headquarters’ online marketing initiatives are difficult to implement locally, and dealers lack the capability to execute localized OMO (Online-Merge-Offline) strategies, resulting in inefficient customer conversion. A completely new store operation model is urgently needed.