Project Overview
Brand: Bosch
Category: Home Appliances
Service Type: Doubling CS Store Efficiency / Omnichannel New Retail
Region: Zhengzhou
Project Challenges
The traditional store operation model is no longer sustainable; the termination of national subsidies has led to declining sales. Headquarters’ online marketing initiatives are difficult to implement locally, and dealers lack the capability to execute localized OMO (Online-Merge-Offline) strategies, resulting in inefficient customer conversion. A completely new store operation model is urgently needed.
Key Metrics
Total performance achieved across all phases: RMB 3.27 million
Average store efficiency increased by 118%
Average transaction value per customer: RMB 28,000 (up 27% month-over-month)
Sales converted via live streaming: RMB 836,000
Key Strategies
Build Systems: Establish dual organizations—Sales Department and Empowerment Center—with clear role division to effectively integrate frontline sales with mid-office support.
Strengthen Teams: Ensure 100% of staff master omnichannel customer acquisition capabilities; enhance channel operations and refined store management through a combination of training and real-world practice.
Expand Channels: Introduce new channels such as new media, residential community operations, cross-industry partnerships, and designer networks to secure precise traffic sources.
Boost Conversion: Close the conversion loop through two approaches: 1-on-1 follow-up conversions and centralized campaign-driven conversions.