[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-en-zhengzhou-bosch-cs-store-efficiency":3},{"id":4,"slug":5,"category":6,"cover":11,"title":12,"summary":13,"description":14,"content":14,"client":10,"service":10,"highlights":15,"results":16},"1215","zhengzhou-bosch-cs-store-efficiency",{"id":7,"slug":8,"name":9,"description":10},"473","cases","Cases","","\u002Fimages\u002Fhero.webp","Zhengzhou Bosch — Doubling CS Store Efficiency with Omnichannel New Retail","The traditional store operation model is no longer sustainable; the termination of national subsidies has led to declining sales. Headquarters’ online marketing initiatives are difficult to implement locally, and dealers lack the capability to execute localized OMO (Online-Merge-Offline) strategies, resulting in inefficient customer conversion. A completely new store operation model is urgently needed.","\u003Cp>\u003Cstrong>Brand:\u003C\u002Fstrong> Bosch\u003C\u002Fp>\u003Cp>\u003Cstrong>Category:\u003C\u002Fstrong> Home Appliances\u003C\u002Fp>\u003Cp>\u003Cstrong>Service Type:\u003C\u002Fstrong> Doubling CS Store Efficiency \u002F Omnichannel New Retail\u003C\u002Fp>\u003Cp>\u003Cstrong>Region:\u003C\u002Fstrong> Zhengzhou\u003C\u002Fp>\u003Ch3>Project Challenges\u003C\u002Fh3>\u003Cp>The traditional store operation model is no longer sustainable; the termination of national subsidies has led to declining sales. Headquarters’ online marketing initiatives are difficult to implement locally, and dealers lack the capability to execute localized OMO (Online-Merge-Offline) strategies, resulting in inefficient customer conversion. A completely new store operation model is urgently needed.\u003C\u002Fp>\u003Ch3>Key Metrics\u003C\u002Fh3>\u003Cul>\u003Cli>\u003Cp>Total performance achieved across all phases: RMB 3.27 million\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Average store efficiency increased by 118%\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Average transaction value per customer: RMB 28,000 (up 27% month-over-month)\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Sales converted via live streaming: RMB 836,000\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Key Strategies\u003C\u002Fh3>\u003Cp>\u003Cstrong>Build Systems:\u003C\u002Fstrong> Establish dual organizations—Sales Department and Empowerment Center—with clear role division to effectively integrate frontline sales with mid-office support.\u003C\u002Fp>\u003Cp>\u003Cstrong>Strengthen Teams:\u003C\u002Fstrong> Ensure 100% of staff master omnichannel customer acquisition capabilities; enhance channel operations and refined store management through a combination of training and real-world practice.\u003C\u002Fp>\u003Cp>\u003Cstrong>Expand Channels:\u003C\u002Fstrong> Introduce new channels such as new media, residential community operations, cross-industry partnerships, and designer networks to secure precise traffic sources.\u003C\u002Fp>\u003Cp>\u003Cstrong>Boost Conversion:\u003C\u002Fstrong> Close the conversion loop through two approaches: 1-on-1 follow-up conversions and centralized campaign-driven conversions.\u003C\u002Fp>\n\n\n",[],[]]