[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cases-en-cases--6":3},{"categories":4,"cases":14},[5,10],{"id":6,"slug":7,"name":8,"description":9},"473","cases","Cases","",{"id":11,"slug":12,"name":13,"description":9},"3439","news","News",{"items":15,"total":81,"totalPages":82,"currentPage":82,"perPage":83},[16,25,33,40,48,56,63,72],{"id":17,"slug":17,"category":18,"cover":19,"title":20,"summary":21,"description":22,"content":22,"client":9,"service":9,"highlights":23,"results":24},"22646",{"id":6,"slug":7,"name":8,"description":9},"\u002Fimages\u002Fhero.webp","博世家电AI+OMO全域店效倍增","以数据驱动替代经验主义，实现过程可追踪、结果可量化、能力可复制","\u003Cp>品牌：博世家电 \u003C\u002Fp>\u003Cp>品类：家电 \u003C\u002Fp>\u003Cp>服务类型：AI+OMO全域店效倍增 \u003C\u002Fp>\u003Cp>区域：郑州 \u003C\u002Fp>\u003Cp>核心数据： 目标完成率101.7%，同比增长45.39% 人效提升30.88%，单店最高完成率156.7% 客单值提升10.71% \u003C\u002Fp>\u003Cp>关键策略： 郑州博世面临客流急剧下滑、80%业绩依赖自然进店、团队各自为战三重挑战，传统经验逐渐失灵。 打破80%业绩依赖自然进店的渠道失衡困局，构建可复制、可持续的全域新零售运营组织体系。 告别“英雄主义”依赖个别精英，打造系统化作战团队，以组织合力替代内部割裂，实现门店可持续增长。 建立每日工作有效闭环的标准化运营体系，以数据驱动替代经验主义，实现过程可追踪、结果可量化、能力可复制。\u003C\u002Fp>",[],[],{"id":26,"slug":26,"category":27,"cover":19,"title":28,"summary":29,"description":30,"content":30,"client":9,"service":9,"highlights":31,"results":32},"22645",{"id":6,"slug":7,"name":8,"description":9},"西门子家电AI+OMO全域店效倍增","搭建内部AI知识库，形成可复制的“增长工具箱”","\u003Cp>品牌：西门子家电 \u003C\u002Fp>\u003Cp>品类：家电 \u003C\u002Fp>\u003Cp>服务类型：AI+OMO全域店效倍增 \u003C\u002Fp>\u003Cp>区域：青岛 \u003C\u002Fp>\u003Cp>核心数据： 目标达成率104%，同比增长15% 主动获客订单占比超40% 沉默客户激活40+，客户转化率显著提升 沉淀30+本标准化运营手册 \u003C\u002Fp>\u003Cp>关键策略： 青岛西门子传统门店增长乏力，坐店等客严重，客户转化率低，团队管理混乱，从“资源投入”驱动转型为“组织能力”驱动。 深耕新媒体、异业合作、高德地图等多元渠道，构建“新媒体+异业+老客户”三位一体主动获客矩阵。 推动全员从“产品推销”到“顾问服务”思维升级，导入顾问式销售SOP，运用标签化管理与AI工具高效激活沉默客户。 建立系统化学习机制，沉淀标准化运营手册，搭建内部AI知识库，形成可复制的“增长工具箱”。\u003C\u002Fp>",[],[],{"id":34,"slug":34,"category":35,"cover":19,"title":28,"summary":36,"description":37,"content":37,"client":9,"service":9,"highlights":38,"results":39},"22644",{"id":6,"slug":7,"name":8,"description":9},"引入AI工具辅助获客与服务，激活组织内生动力与效能","\u003Cp>品牌：西门子家电 \u003C\u002Fp>\u003Cp>品类：家电 \u003C\u002Fp>\u003Cp>服务类型：AI+OMO全域店效倍增 \u003C\u002Fp>\u003Cp>区域：南京 \u003C\u002Fp>\u003Cp>核心数据： 总销售1500万+，任务达成率102.8%，同比增长33.65% 人效提升171.98%，人均产值跃升至23.39万\u002F月 小红书新媒体渠道成交突破103万+ \u003C\u002Fp>\u003Cp>关键策略： 南京西门子家电面临客源单一、转化低效、运营混乱三重挑战，增长陷入瓶颈。 构建新媒体内容矩阵，精细化深耕小区业主社群，开拓异业联盟渠道，建立多触点全域客流蓄水池。 重塑标准化门店体验流程，实施客户全生命周期精细化管理，以高频主题活动刺激即时成交转化。 植入冠军销售计划与三维激励体系，引入AI工具辅助获客与服务，激活组织内生动力与效能。\u003C\u002Fp>",[],[],{"id":41,"slug":41,"category":42,"cover":19,"title":43,"summary":44,"description":45,"content":45,"client":9,"service":9,"highlights":46,"results":47},"22643",{"id":6,"slug":7,"name":8,"description":9},"金迪木门全案-四十周年全国三工认筹活动","围绕“四十同行 百城同赢”先落地成功模式，树立标杆，辐射全国更多经销商，形成可持续的活动复制能力","\u003Cp>品牌：金迪木门 \u003C\u002Fp>\u003Cp>品类：木门 \u003C\u002Fp>\u003Cp>服务类型：全案-四十周年全国三工认筹活动 \u003C\u002Fp>\u003Cp>区域：全国 \u003C\u002Fp>\u003Cp>核心数据： 订单数同比增长70.83% 现场签单15单，认筹59单 \u003C\u002Fp>\u003Cp>关键策略： 金迪木门作为四十年传统品牌，面临区域影响力下滑、市场信心不足等挑战，为迎接四十周年庆典开展全国三工认筹活动。 3月启动业务团队大练兵，全员掌握三工认筹活动模式，从0到1构建标准化活动能力，推动业务经理从被动到主动。 建众老师全面统筹每场活动宣导、策划与落地，以“带、传、帮”模式推动活动高效执行，实现单场获客与签单双突破。 围绕“四十同行 百城同赢”先落地成功模式，树立标杆，辐射全国更多经销商，形成可持续的活动复制能力。\u003C\u002Fp>",[],[],{"id":49,"slug":49,"category":50,"cover":19,"title":51,"summary":52,"description":53,"content":53,"client":9,"service":9,"highlights":54,"results":55},"22642",{"id":6,"slug":7,"name":8,"description":9},"凤阳家居全域新零售PG项目","实现从传统线下销售到线上+线下结合的新零售销售能力转型","\u003Cp>品牌：\u003C\u002Fp>\u003Cp>凤阳家居 \u003C\u002Fp>\u003Cp>品类：家居 \u003C\u002Fp>\u003Cp>服务类型：全域新零售PG项目 \u003C\u002Fp>\u003Cp>区域：全国 \u003C\u002Fp>\u003Cp>核心数据： 同比增长23%，店效提升39% 精准流量池从0→1800+客户 \u003C\u002Fp>\u003Cp>关键策略： 凤阳家居面临客源单一、增长乏力、传统零售模式失效等挑战，315活动业绩未达预期，团队信心不足。 打通新媒体、异业、小区等全域渠道，小红书+视频号结合AI实现内容引流，全员普及渠道及新媒体技能。 借助AI工具赋能，建立系统化团队培养机制，实现从传统线下销售到线上+线下结合的新零售销售能力转型。 打通全域新零售全链路运营，优化门店体验与运营效率，以新模式提升门店产值和客单值。\u003C\u002Fp>",[],[],{"id":57,"slug":57,"category":58,"cover":19,"title":20,"summary":59,"description":60,"content":60,"client":9,"service":9,"highlights":61,"results":62},"22641",{"id":6,"slug":7,"name":8,"description":9}," 任务完成率103%，同比增长21% 0投流新媒体获客65户，成交8单，销售突破18万+ 人均产值提升14%+","\u003Cp>品牌：博世家电 \u003C\u002Fp>\u003Cp>品类：家电\u003C\u002Fp>\u003Cp>服务类型：AI+OMO全域店效倍增\u003C\u002Fp>\u003Cp>区域：常州 \u003C\u002Fp>\u003Cp>核心数据： 任务完成率103%，同比增长21% 0投流新媒体获客65户，成交8单，销售突破18万+ 人均产值提升14%+\u003C\u002Fp>\u003Cp>关键策略： 常州博世面临团队思维固化、全域获客难、客户线索无转化等挑战，增长陷入瓶颈。 打破团队“推销”惯性，植入顾问式销售思维，激活新媒体运营主动性，开拓异业联盟与小区渠道。 建立标准化目标设定与过程追踪机制，以数据驱动决策替代个人经验主义，明确“设计做大单”等关键业务过程管理。 建立客户资源集中管理体系，统一标签标准实现分层运营，完善异业与小区渠道线索的统一管理和跟进机制。\u003C\u002Fp>",[],[],{"id":64,"slug":65,"category":66,"cover":19,"title":67,"summary":68,"description":69,"content":69,"client":9,"service":9,"highlights":70,"results":71},"1216","chengdu-siemens-cs-store-efficiency",{"id":6,"slug":7,"name":8,"description":9},"成都西门子 — CS 店效倍增全域新零售","流量腰斩、新媒体空白、卷价格转化差、卖单品毛利差、团队管理成本高，四大环节全面受阻。","\u003Cp>\u003Cstrong>品牌：\u003C\u002Fstrong>西门子\u003C\u002Fp>\n\u003Cp>\u003Cstrong>品类：\u003C\u002Fstrong>家电\u003C\u002Fp>\n\u003Cp>\u003Cstrong>服务类型：\u003C\u002Fstrong>CS店效倍增 \u002F 全域新零售\u003C\u002Fp>\n\u003Cp>\u003Cstrong>区域：\u003C\u002Fstrong>成都\u003C\u002Fp>\n\u003Ch3>项目痛点\u003C\u002Fh3>\n\u003Cp>流量腰斩、新媒体空白、卷价格转化差、卖单品毛利差、团队管理成本高，四大环节全面受阻。建众全域新零售模式：全域流量增长 + 设计营销提客单 + 新零售中台组织提效，实现从精准获客到高效转化、从体系化到成本降低的全面升级。\u003C\u002Fp>\n\u003Ch3>关键指标\u003C\u002Fh3>\n\u003Cul>\n\u003Cli>项目总销售额 520w\u003C\u002Fli>\n\u003Cli>同比增长 19%\u003C\u002Fli>\n\u003Cli>客单价提升 +4900（涨幅28%）\u003C\u002Fli>\n\u003Cli>IP矩阵品牌曝光 20w\u003C\u002Fli>\n\u003Cli>客户运营激活 79组\u003C\u002Fli>\n\u003Cli>周年庆直播售券 130张\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3>关键策略\u003C\u002Fh3>\n\u003Cp>\u003Cstrong>思维升级：\u003C\u002Fstrong>设计营销导入推动全员从“推销”到“顾问”转变，激活沉默客户。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>流量翻倍：\u003C\u002Fstrong>AI+新媒体实现全员店里有客能卖货、店里没客做IP和直播照样卖货，建立门店OMO能力。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>突破客单值：\u003C\u002Fstrong>导入设计体验营销SOP，推动从“卖单品”到“卖方案”升级，客单值提升28%。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>新零售中台建设：\u003C\u002Fstrong>“全域流量+客户运营+体验营销”三维一体零售运营中台，建立可持续增长模式。\u003C\u002Fp>",[],[],{"id":73,"slug":74,"category":75,"cover":19,"title":76,"summary":77,"description":78,"content":78,"client":9,"service":9,"highlights":79,"results":80},"1215","zhengzhou-bosch-cs-store-efficiency",{"id":6,"slug":7,"name":8,"description":9},"Zhengzhou Bosch — Doubling CS Store Efficiency with Omnichannel New Retail","The traditional store operation model is no longer sustainable; the termination of national subsidies has led to declining sales. Headquarters’ online marketing initiatives are difficult to implement locally, and dealers lack the capability to execute localized OMO (Online-Merge-Offline) strategies, resulting in inefficient customer conversion. A completely new store operation model is urgently needed.","\u003Cp>\u003Cstrong>Brand:\u003C\u002Fstrong> Bosch\u003C\u002Fp>\u003Cp>\u003Cstrong>Category:\u003C\u002Fstrong> Home Appliances\u003C\u002Fp>\u003Cp>\u003Cstrong>Service Type:\u003C\u002Fstrong> Doubling CS Store Efficiency \u002F Omnichannel New Retail\u003C\u002Fp>\u003Cp>\u003Cstrong>Region:\u003C\u002Fstrong> Zhengzhou\u003C\u002Fp>\u003Ch3>Project Challenges\u003C\u002Fh3>\u003Cp>The traditional store operation model is no longer sustainable; the termination of national subsidies has led to declining sales. Headquarters’ online marketing initiatives are difficult to implement locally, and dealers lack the capability to execute localized OMO (Online-Merge-Offline) strategies, resulting in inefficient customer conversion. A completely new store operation model is urgently needed.\u003C\u002Fp>\u003Ch3>Key Metrics\u003C\u002Fh3>\u003Cul>\u003Cli>\u003Cp>Total performance achieved across all phases: RMB 3.27 million\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Average store efficiency increased by 118%\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Average transaction value per customer: RMB 28,000 (up 27% month-over-month)\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Sales converted via live streaming: RMB 836,000\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Key Strategies\u003C\u002Fh3>\u003Cp>\u003Cstrong>Build Systems:\u003C\u002Fstrong> Establish dual organizations—Sales Department and Empowerment Center—with clear role division to effectively integrate frontline sales with mid-office support.\u003C\u002Fp>\u003Cp>\u003Cstrong>Strengthen Teams:\u003C\u002Fstrong> Ensure 100% of staff master omnichannel customer acquisition capabilities; enhance channel operations and refined store management through a combination of training and real-world practice.\u003C\u002Fp>\u003Cp>\u003Cstrong>Expand Channels:\u003C\u002Fstrong> Introduce new channels such as new media, residential community operations, cross-industry partnerships, and designer networks to secure precise traffic sources.\u003C\u002Fp>\u003Cp>\u003Cstrong>Boost Conversion:\u003C\u002Fstrong> Close the conversion loop through two approaches: 1-on-1 follow-up conversions and centralized campaign-driven conversions.\u003C\u002Fp>\n\n\n",[],[],68,6,12]