[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cases-en-all-":3},{"categories":4,"cases":10},[5],{"id":6,"slug":7,"name":8,"description":9},"473","cases","Cases","",[11,21],{"id":12,"slug":13,"category":14,"cover":15,"title":16,"summary":17,"description":18,"content":18,"client":9,"service":9,"highlights":19,"results":20},"1216","chengdu-siemens-cs-store-efficiency",{"id":6,"slug":7,"name":8,"description":9},"\u002Fimages\u002Fhero.webp","成都西门子 — CS 店效倍增全域新零售","流量腰斩、新媒体空白、卷价格转化差、卖单品毛利差、团队管理成本高，四大环节全面受阻。","\u003Cp>\u003Cstrong>品牌：\u003C\u002Fstrong>西门子\u003C\u002Fp>\n\u003Cp>\u003Cstrong>品类：\u003C\u002Fstrong>家电\u003C\u002Fp>\n\u003Cp>\u003Cstrong>服务类型：\u003C\u002Fstrong>CS店效倍增 \u002F 全域新零售\u003C\u002Fp>\n\u003Cp>\u003Cstrong>区域：\u003C\u002Fstrong>成都\u003C\u002Fp>\n\u003Ch3>项目痛点\u003C\u002Fh3>\n\u003Cp>流量腰斩、新媒体空白、卷价格转化差、卖单品毛利差、团队管理成本高，四大环节全面受阻。建众全域新零售模式：全域流量增长 + 设计营销提客单 + 新零售中台组织提效，实现从精准获客到高效转化、从体系化到成本降低的全面升级。\u003C\u002Fp>\n\u003Ch3>关键指标\u003C\u002Fh3>\n\u003Cul>\n\u003Cli>项目总销售额 520w\u003C\u002Fli>\n\u003Cli>同比增长 19%\u003C\u002Fli>\n\u003Cli>客单价提升 +4900（涨幅28%）\u003C\u002Fli>\n\u003Cli>IP矩阵品牌曝光 20w\u003C\u002Fli>\n\u003Cli>客户运营激活 79组\u003C\u002Fli>\n\u003Cli>周年庆直播售券 130张\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3>关键策略\u003C\u002Fh3>\n\u003Cp>\u003Cstrong>思维升级：\u003C\u002Fstrong>设计营销导入推动全员从“推销”到“顾问”转变，激活沉默客户。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>流量翻倍：\u003C\u002Fstrong>AI+新媒体实现全员店里有客能卖货、店里没客做IP和直播照样卖货，建立门店OMO能力。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>突破客单值：\u003C\u002Fstrong>导入设计体验营销SOP，推动从“卖单品”到“卖方案”升级，客单值提升28%。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>新零售中台建设：\u003C\u002Fstrong>“全域流量+客户运营+体验营销”三维一体零售运营中台，建立可持续增长模式。\u003C\u002Fp>",[],[],{"id":22,"slug":23,"category":24,"cover":15,"title":25,"summary":26,"description":27,"content":27,"client":9,"service":9,"highlights":28,"results":29},"1215","zhengzhou-bosch-cs-store-efficiency",{"id":6,"slug":7,"name":8,"description":9},"Zhengzhou Bosch — Doubling CS Store Efficiency with Omnichannel New Retail","The traditional store operation model is no longer sustainable; the termination of national subsidies has led to declining sales. Headquarters’ online marketing initiatives are difficult to implement locally, and dealers lack the capability to execute localized OMO (Online-Merge-Offline) strategies, resulting in inefficient customer conversion. A completely new store operation model is urgently needed.","\u003Cp>\u003Cstrong>Brand:\u003C\u002Fstrong> Bosch\u003C\u002Fp>\u003Cp>\u003Cstrong>Category:\u003C\u002Fstrong> Home Appliances\u003C\u002Fp>\u003Cp>\u003Cstrong>Service Type:\u003C\u002Fstrong> Doubling CS Store Efficiency \u002F Omnichannel New Retail\u003C\u002Fp>\u003Cp>\u003Cstrong>Region:\u003C\u002Fstrong> Zhengzhou\u003C\u002Fp>\u003Ch3>Project Challenges\u003C\u002Fh3>\u003Cp>The traditional store operation model is no longer sustainable; the termination of national subsidies has led to declining sales. Headquarters’ online marketing initiatives are difficult to implement locally, and dealers lack the capability to execute localized OMO (Online-Merge-Offline) strategies, resulting in inefficient customer conversion. A completely new store operation model is urgently needed.\u003C\u002Fp>\u003Ch3>Key Metrics\u003C\u002Fh3>\u003Cul>\u003Cli>\u003Cp>Total performance achieved across all phases: RMB 3.27 million\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Average store efficiency increased by 118%\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Average transaction value per customer: RMB 28,000 (up 27% month-over-month)\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Sales converted via live streaming: RMB 836,000\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Key Strategies\u003C\u002Fh3>\u003Cp>\u003Cstrong>Build Systems:\u003C\u002Fstrong> Establish dual organizations—Sales Department and Empowerment Center—with clear role division to effectively integrate frontline sales with mid-office support.\u003C\u002Fp>\u003Cp>\u003Cstrong>Strengthen Teams:\u003C\u002Fstrong> Ensure 100% of staff master omnichannel customer acquisition capabilities; enhance channel operations and refined store management through a combination of training and real-world practice.\u003C\u002Fp>\u003Cp>\u003Cstrong>Expand Channels:\u003C\u002Fstrong> Introduce new channels such as new media, residential community operations, cross-industry partnerships, and designer networks to secure precise traffic sources.\u003C\u002Fp>\u003Cp>\u003Cstrong>Boost Conversion:\u003C\u002Fstrong> Close the conversion loop through two approaches: 1-on-1 follow-up conversions and centralized campaign-driven conversions.\u003C\u002Fp>\n\n\n",[],[]]