[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-en-36319":3},{"id":4,"slug":4,"category":5,"cover":10,"title":11,"summary":12,"description":13,"content":13,"client":9,"service":9,"highlights":14,"results":15},"36319",{"id":6,"slug":7,"name":8,"description":9},"3439","news","News","","\u002Fimages\u002Fhero.webp","客源单一的家居门店，店效还有多少提升空间？","这组数据的商业含义是：店效不是卖场指标，而是获客结构的指标——门店外面有几种入口，门店里面的产出就有多高上限。提升店效，先数一数自己有多少个稳定的客源入口。\n","\u003Cdiv>\u003Cp>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv class=\"document\">\u003Cdiv class=\"section\">\u003Cp class=\"paragraph text-align-type-left\" style=\"text-align: left; line-height: 1.15; margin: 0pt 0pt 8pt;\">\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">传统家居门店的店效瓶颈往往不在卖场里，而在门店之外：客源单一、增长乏力，节点活动一失手，团队信心就跟着塌。凤阳家居面对的是客源结构单一、传统零售模式失效、\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">315 \u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">活动业绩未达预期的处境，建众的解法是把门店的获客结构重新搭一遍，而不是加大活动力度。第一步打通新媒体、异业、小区等全域渠道，小红书与视频号结合\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> AI \u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">做内容引流，把过去依赖自然客流的入口换成多层次入口；第二步借助\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> AI \u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">工具赋能，建立系统化的团队培养机制，推动门店从传统线下销售转向线上线下结合的新零售能力，值得注意的是，这些入口并非各自为战：新媒体负责同城曝光与内容种草，小区与异业负责承接与转化，避免总部搭好渠道、门店却不会用；第三步优化门店体验与运营效率，用新模式提升门店产值与客单值。最终实现同比增长\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> 23%\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">、店效提升\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> 39%\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">，精准流量池从\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> 0 \u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">增长到\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> 1800\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">＋客户。\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp>\u003C\u002Fp>",[],[]]