[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-en-36318":3},{"id":4,"slug":4,"category":5,"cover":10,"title":11,"summary":12,"description":13,"content":13,"client":9,"service":9,"highlights":14,"results":15},"36318",{"id":6,"slug":7,"name":8,"description":9},"3439","news","News","","\u002Fimages\u002Fhero.webp","定制企业做抖音为什么总是总部热、终端冷？","内容上采用 532 内容组合，并用“AI＋真人”双轨生产，让专业内容由 AI 打底、由真人补可信度。最终实现曝光 311 万＋、精准获客 486 个。\n\n","\u003Cdiv>\u003Cp>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv class=\"document\">\u003Cdiv class=\"section\">\u003Cp class=\"paragraph text-align-type-left\" style=\"text-align: left; line-height: 1.15; margin: 0pt 0pt 8pt;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">TO B \u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">属性的定制企业在抖音上最容易出现的结构问题是：总部自己做内容能出量，经销商账号却跟不上，两端节奏完全脱节，最后总部的内容成了品牌片，终端一条商机也没接到。顶固面对客流分散、传统\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> TO B \u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">获客成本高、内容同质化、经销商能力参差不齐的局面，与建众合作导入新模式，思路是先理组织、再定矩阵、最后配内容。组织上精简分工、分层赋能：总部负责策略与优化，终端按能力分层匹配资源，避免用一套标准要求所有门店。账号上做精准定位、协同布局，围绕“同城＋专业”双核心搭建矩阵，把品牌官方号与经销商账号串成体系，解决各说各话：总部承担专业化的策略、执行、优化闭环，终端按能力分层承接，资源不平均分配。内容上采用\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> 532 \u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">内容组合，并用“\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">AI\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">＋真人”双轨生产，让专业内容由\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> AI \u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">打底、由真人补可信度。最终实现曝光\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> 311 \u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">万＋、精准获客\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> 486 \u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">个。\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp>\u003C\u002Fp>",[],[]]