[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-zh-CN-36271":3},{"id":4,"slug":4,"category":5,"cover":10,"title":11,"summary":12,"description":13,"content":13,"client":9,"service":9,"highlights":14,"results":15},"36271",{"id":6,"slug":7,"name":8,"description":9},"3439","news","新闻资讯","","\u002Fimages\u002Fhero.webp","瓷砖门店做抖音只会拍产品，怎么才能真的出单？","最终售券完成率 214%、ROI 做到 1:93，创下行业新高，验证了“内容种草—数据赋能—场景闭环”这条路径的有效性。\n\n","\u003Cdiv>\u003Cp>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv class=\"document\">\u003Cdiv class=\"section\">\u003Cp class=\"paragraph text-align-type-left\" style=\"text-align: left; line-height: 1.15; margin: 0pt 0pt 8pt;\">\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">瓷砖是低关注度、高客单的品类，多数门店做抖音只会拍产品特写和门店形象，内容发了不少，进店和成交却没变化。罗马利奥瓷砖面对的是行业同质化竞争与年轻客群的个性化需求，与建众合作用短视频打通线上线下流量，推动经销商从传统线下营销迭代为本地新零售商。打法是三条线同时走：内容破圈，用生产工艺、设计美学的短视频强化品牌差异化，而不是拍货架；场景化直播，围绕铺贴案例、设计师答疑做内容，配合限时福利精准吸引品质用户，让直播承接的是决策问题而不是价格问题；渠道融合与数据驱动，线上售券引流、线下体验转化，联动门店与异业资源构建全域流量池，同时定向投放装修兴趣人群，把流量与门店承接能力对齐。最终售券完成率\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> 214%\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">、\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">ROI \u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">做到\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\"> 1:93\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">，创下行业新高，验证了“内容种草—数据赋能—场景闭环”这条路径的有效性。\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp>\u003C\u002Fp>",[],[]]