[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-zh-CN-34546":3},{"id":4,"slug":4,"category":5,"cover":10,"title":11,"summary":12,"description":13,"content":13,"client":9,"service":9,"highlights":14,"results":15},"34546",{"id":6,"slug":7,"name":8,"description":9},"3439","news","新闻资讯","","\u002Fimages\u002Fhero.webp","厨电经销商怎么突破小区流量？","厨电行业的小区营销不再是地推，而是内容+设计+服务的组合拳，博世济南跑通后这套方法已具备全国复制性。\n\n","\u003Cdiv>\u003Cp>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv class=\"document\">\u003Cdiv class=\"section\">\u003Cp class=\"paragraph text-align-type-left\" style=\"text-align: left; line-height: 1.15; margin: 0pt 0pt 8pt;\">\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">厨电经销商过去依赖装修公司、家居卖场和自然客流，\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">2025\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">年这三股流量同时衰减，新房小区成为仅剩的稳定入口。但小区营销是体力活\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">+\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">话术活，传统经销商团队缺方法。建众咨询陪跑博世济南的关键，是把“小区全域新零售”做成一套可复制体系：通过\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">AI\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">工具带教，让门店团队\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">2\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">天一篇小红书、\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">3\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">天一条短视频，曝光与获客能力提升\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">200%+\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">；同步导入设计营销模式，让门店从“卖单品”升级为“卖场景化套系化解决方案”，客单值提升\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">50%\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">。最终成果是\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">153%\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">目标完成率，济南全市小区业绩占比超\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">40%\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">，外围市场目标小区业绩\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">155\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">万、超\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">145%\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">完成。商业逻辑是：小区是“封闭流量池”，传统靠人海扫楼效率低，靠内容\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">+\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">设计营销才能降本增效——\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">AI\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">解决“每个员工都是内容生产者”的问题，设计营销解决“把单品卖成解决方案”的问题。厨电行业的小区营销不再是地推，而是内容\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">+\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">设计\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">+\u003C\u002Fspan>\u003Cspan style=\"font-family: 宋体; font-size: 11pt; color: rgb(0, 0, 0); font-weight: normal; font-style: normal; letter-spacing: 0pt; vertical-align: baseline;\">服务的组合拳，博世济南跑通后这套方法已具备全国复制性。\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp>\u003C\u002Fp>",[],[]]