[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-zh-CN-22640":3},{"id":4,"slug":4,"category":5,"cover":10,"title":11,"summary":12,"description":13,"content":13,"client":9,"service":9,"highlights":14,"results":15},"22640",{"id":6,"slug":7,"name":8,"description":9},"473","cases","案例","","\u002Fimages\u002Fhero.webp","丝涟床垫AI+OMO全域店效倍增","销售目标完成率106%，同比增长21%","\u003Cp>\u003Cspan style=\"font-family: "Segoe UI"; font-size: 12pt; color: rgb(15, 17, 21); letter-spacing: 0pt; text-transform: none; font-style: normal;\">品牌：丝涟床垫\u003Cbr>品类：床垫\u003Cbr>服务类型：AI+OMO全域店效倍增\u003Cbr>区域：北京\u003Cbr>核心数据：\u003Cbr>销售目标完成率106%，同比增长21%\u003Cbr>小区渠道占比从10%跃升至15%，同比提升74.1%\u003Cbr>老客户活动拉动销量15%\u003Cbr>新媒体留资环比提升850%\u003Cbr>关键策略：\u003Cbr>在零意向客户基础上开展项目，面临全域获客弱、新媒体从0起步、零售组织能力薄弱等挑战。\u003Cbr>重构中台组织架构，下放小区渠道运营权限至各门店，多通路拓展（商场、异业、成交客户、群主），实现从0到1持续运营。\u003Cbr>从0到1搭建销服一体化体系，优化回访话术，开展老客户活动及超级夜宴，全域推广打造老客户IP。\u003Cbr>打造视频号主IP，小红书账号全链路运营，全员掌握内容创作与留资截流技巧。\u003C\u002Fspan>\u003C\u002Fp>",[],[]]